Collaborative Design Practice - Task 2 : Brainstorming to Ideate the Solution to the Problem Statement
19.09.2023 - 03.10.2023 ( Week 3 - Week 6 )
Michelle Angeline Gunawan / 0349760 / Bachelor of Design in Creative
Media
Collaborative Design Practice
Task 2 : Brainstorming to
Ideate the Solution to the Problem Statement
INSTRUCTIONS
E-Portfolio Requirements Format
- Instructions
- Research
- Process
- Feedback
- Next course of action
- Submission
- Reflection: Experience | Observation | Findings
RESEARCH
Mascot
For the mascot, all of us were assigned to come up with sketches. I decided to do a little research. I looked for animals that are able to eat oats. So I found out that horses, cattle, ruminants, sheep, dogs, pigs, and poultry eat oats. I chose sheep for the base of the mascot and did the sketches on Procreate.
Source:https://feedplanetmagazine.com/blog/oat-as-a-feed-ingredient-1330#:~:text=Oats%20are%20used%20as%20feed,requirements%20of%20high%2Dyielding%20animals.
For the mascot, all of us were assigned to come up with sketches. I decided to do a little research. I looked for animals that are able to eat oats. So I found out that horses, cattle, ruminants, sheep, dogs, pigs, and poultry eat oats. I chose sheep for the base of the mascot and did the sketches on Procreate.
Source:https://feedplanetmagazine.com/blog/oat-as-a-feed-ingredient-1330#:~:text=Oats%20are%20used%20as%20feed,requirements%20of%20high%2Dyielding%20animals.
Typography
Earlier, we decided to use Recoleta as our heading typeface but then I
suggested the group to look for a new heading. So I searched what kind
of typeface that are usually used for heading. I found that for
headings, sans serif typefaces were developed for use in headings
and titles. A Sans serif typically appears more simplified and
bold than a serif typeface.
PROCESS
Week 4
For week 4, our group decided to choose each part of the
project. These are the parts.
Figure 1.1 Parts for the Project
Once each task is divided, the next thing we have to do is find and collect references. These references will be collected on the MIRO board. During our meeting, we decided to vote and the final result was chosen. We then had to sketch out each of the parts. Since we had a hard time coming up with ideas for logos and mascots, one of us suggested that each of us should also participate in sketching mascots and logos. The following are sketches collected for the first time.
Figure 1.2 First Draft of Logo
Figure 1.3 First Draft of Mascot
Figure 1.4 First Draft of Packaging
Figure 1.5 First Draft of Website
Figure 1.1 Parts for the Project
Once each task is divided, the next thing we have to do is find and collect references. These references will be collected on the MIRO board. During our meeting, we decided to vote and the final result was chosen. We then had to sketch out each of the parts. Since we had a hard time coming up with ideas for logos and mascots, one of us suggested that each of us should also participate in sketching mascots and logos. The following are sketches collected for the first time.
Figure 1.2 First Draft of Logo
For the logo, I decided to make the sketch a bit last
minute from the meeting. Firstly, I went to look for a
rounded cute type of typeface and I found a font called
Arco by Rafael Olivo. I typed the word oatlicious and
decided to make the "O" letter to be an oat. Then I was
thinking of adding another variation where the logo has a
shining effect. Turns out my logo draft was chosen when we
had a voting.
Like what I have mentioned on the research part, I decided
to use sheep for the base of the mascot. Another reason
why I chose sheep is because its fur look like a cream
puff which can be similar to an ice cream. I drew the ear
of the sheep to look like oats. After discussing, we
decided to create a logo that looks cute, funny and more
towards like our product.
Figure 1.4 First Draft of Packaging
Figure 1.5 First Draft of Website
Me, Kim and Jiayee created sketches and we gained each
other ideas. We decided to combine the design later.
Week 5
For week 5 meeting, we proposed our logo draft to the TBS
but then they had another preference for the logo.
Therefore, we decided to create another logo. These are the
second draft with TBS' preference.
Figure 1.6 Second Draft of Logo
Then we showed our mascot to the TBS and they said they
liked our draft because it represents each of the ice cream
flavors. They gave us feedback to make the leg look longer.
These are the mascot drafts that we showed to the TBS.
Figure 1.7 Second Draft of Mascot
Figure 1.8 Second Draft of Website
Home:
Figure 1.7 Second Draft of Mascot
For the website, we discussed that we will have 3 pages.
First is the Home, and then we will have the about us page
and the product page. We listed down the content that will
be displayed on each page. we decided to divide the parts
again to refine the ideas. Kim will do the about us page
and I will do the product page. For the homepage, me and
Kim will both do it. These are the second draft of the
website.
Figure 1.8 Second Draft of Website
After we saw each other sketch, we planned to make the
design look more refined. We moved our sketch to Figma. So
usually after we are done with the sketch, we can move
forward to make the low-fidelity prototype which is the
black one. Before we started, we discussed combining the
homepage ideas into one. For the style, we added our
mascot to complement the layout. We also added some oats
and a melting effect to the layout. These are the website
content:
Home:
- Slogan with the Packaging
- Ice Cream Flavors
- Why choose Oatlicious
- Promotions and Events
- Sign Up (Membership)
- Contact Us
About Us:
- About Us
- Benefits of Oatlicious as an oat ice cream
- Sign Up (Membership)
- Contact Us
Product:
- Product showcase
- List of ingredients
- Promotional Video
- Contact Us
These are the third draft of the website which was done in
Figma.
Figure 1.9 Third Draft of Website
Lastly, these are the drafts for the packaging.
Figure 1.10 Third Draft of Packaging
Figure 1.11 Third Draft of Packaging
For the presentation, I was the person who was in charge of preparing the template. I searched the template from Canva. We then had a meeting and worked on the presentation content. These are the slides.
Week 6
Figure 1.9 Third Draft of Website
Lastly, these are the drafts for the packaging.
Figure 1.10 Third Draft of Packaging
Figure 1.11 Third Draft of Packaging
Figure 1.12 Third Draft of Packaging
For the presentation, I was the person who was in charge of preparing the template. I searched the template from Canva. We then had a meeting and worked on the presentation content. These are the slides.
Presentation Slide
Project Document Slide
Week 6
On week 6, we had a presentation to the TBS and received feedback
from them and from Ms. Lilian. Then on the first meeting on week
6, the UI/UX team which are me, Kim and Jiayee discussed finding
some references for the interactive element of our website. I
remembered seeing some cool animations on Instagram and I tried to
look for the same concept on Youtube. I found the tutorial and the
reference. here are the videos.
The other video : https://youtube.com/shorts/Igt3DtgewME?si=XAh96Wve3qQrAOwf
We also discussed asking the TBS some questions. These are the list of questions.
Figure 1.13 List of Questions to ask to the TBS
We held a meeting with TBS and showed them some of our ideas and asked them the questions that we listed before. They said they would give us the information by Monday.
The other video : https://youtube.com/shorts/Igt3DtgewME?si=XAh96Wve3qQrAOwf
We also discussed asking the TBS some questions. These are the list of questions.
Figure 1.13 List of Questions to ask to the TBS
We held a meeting with TBS and showed them some of our ideas and asked them the questions that we listed before. They said they would give us the information by Monday.
FEEDBACK
Week 4
- Logo
- Try not to be too funky
- Keep it simple but still corky, because there will be a mascot
- Mascot
- Cat: it is too popular and overused
- Cute oat: relates to the product
- Anime: less effective
- Funny-looking ice cream: fun, friendly and cute
- Try to make the mascot look more like an oat
- Packaging
- Rely heavily on the mascot
- Better to have a handwritten logo because it is more suitable with the fun art direction
- The simple packaging (2): easy to manage, it is clear and attractive to the gen z.
- Website
- Need to collect all of the information and the supporting image because it will affect the layout.
Week 5
- Show our progress before next week to TBS
- The sketch for the mascot has a better body shape
- Key visual: nice, looks good in context
- Packaging: Gather information and details if we want to create the prototype
- Need to explore more typefaces for the heading (if we use the typeface that we use for the logo, it will look repetitive
Week 6
- The sequence of the presentation slide
- We need to work for the cohesiveness of our group
- Each task is well divided to each member
- Key Visual is clear
- Need to finalize the logo
NEXT COURSE OF ACTION
Week 5
- Show progress to TBS and ask for their feedback
- Collect details and information from TBS for the website and packaging
- Prepare the presentation slide and the project document for next week's presentation day
Week 6
- Continue working on the prototype
- Solidify the idea
- Finalize the logo
- Search references for the interactive element of the website
- Refine the mascot and packaging using AI
SUBMISSION
Task 2
Google Drive Link :https://drive.google.com/drive/folders/1QsjkoFEV4JtVNGmbT8rFvOjGIb_UKO-9?usp=sharing
Presentation Slide
Project Document Slide
REFLECTIONS
Experience
For task 2, I feel that our project will advance to a higher level. This means that we have to improve our cooperation in order to do well on this project. During task 2, I felt that all my group members were very cooperative. They all want to divide their time for meetings, they want to give and receive feedback. We also remind each other when someone forgets that there is a meeting on a certain day. We all show progress every week. I am aware that each of us is not afraid of changes that can produce us good results but we will maintain what we think better, as designers. Such is the case when discussing with TBS. We do have different tastes and preferences, but we can discuss and find solutions together. I love working with new people. I hope the end result is the best result because I know that each of us is working hard for it.
Observation
I observed that we took a little longer to work during meetings. So the idea arose so that we prepared what needed to be prepared before the meeting. So that later during the meeting, we can discuss more efficiently. I also observed that even though we have our own parts to work with, it never hurts to try to give ideas for the other parts. Because the goal is the same, to produce the best work.
Findings
I found that when working with clients who in our case are TBS, the work we do is not necessarily what they want. I realized again that everyone must have different tastes. Therefore, we as designers are trained to be able to receive feedback and adapt to situations where our clients will have different opinions. We must have an open mind as designers. Any feedback given must be well considered. Keep what you have to defend and change it if it's best for you.
Comments
Post a Comment