Design Principles / Exercise 3
21.9.2021 - 28.9.2021 ( Week 5 - Week 6 )
Michelle Angeline Gunawan / 0349760 / Bachelor of Design in Creative MediaDesign Principles
Exercise 3
CONTENTS
LECTURES
Lecture 4 Harmony and Unity
-
Harmony is the sense that all of the elements of your design
fit together. They may match the same theme, aesthetic style, or
mood.
Harmony becomes monotony without variety. Variety is about a change or slight difference in elements and objects in composition, to avoid a boring composition. Harmony is the visually satisfying effect of combining similar or related elements. - Adjacent colors
- Similar shapes
- Related textures
-
Unity refers to the repetition of certain elements throughout your designs —
whether it's color, shape or material — to unify the view. Although unity
and harmony may sound similar, they each play distinct roles in the way we
experience design
- Scale and proportion are both design elements that have to do with size.
- Scale is the size of one object in relation to another object in a design or work of art. Scale is used to specify or illustrate details based on the relative sizes of objects.
- Proportion refers to the size of the parts of an object in relationships with other parts of the same object. Proportion is said to be harmonious when a correct relationship exists between the elements with respect to size or quantity.
- Scale can be determined in two ways:
-
Actual measurement
-
Visual estimates based on comparison
Lecture 5 Symbol, Word and Image
INSTRUCTIONS
Visual Research
For this exercise, I decided to choose unity. I was inspired by puzzle pieces.

Figure 3.1 Unity Inspiration 1

Figure 3.2 Unity Progress 1
I was not sure about it, then I did another research and I found this image on
the presentation that has been provided by Mr. Charles and Dr. Jinchi. I find
it interesting to create a design that symbolize something.
Then I looked up on the internet and I suddenly got an idea to make a balance with an object in it.
This is my first trial on designing the symbol. Basically, it is about how the differences between the rich and the poor are treated upon the law. Poor people tend to get tougher punishments where rich people can lighten their sentences because they have money.
I still not sure about my design so I did some changes on my design.

Figure 3.12 Symbol Second Design
I changed the background color by adding gradient. I also change the top of the balance into a gold ball and I changed the floating money into a stack of money instead.
Final Results
This is the final result for my unity design
And this is the final result for my symbol design
Figure 3.14 Symbol Final Result
Symbol Final Result
FEEDBACKS
General Feedbacks : Mr. Charles recommended us to make jump links to make it easier when someone is looking at our blog.
REFLECTIONS
-
Symbol means sign, shape, or object that is used to represent something
else (Cambridge Dictionary, 2020).
There are 3 types of symbol: - Pictorial symbols :
- Abstract symbols : Abstract symbols can look like the objects that they represent but have less details.
-
Arbitary symbols : Arbitrary symbols have no resemblance at all to the
objects or the ideas they represent.
- Imagery is a vital part of design, be it print or digital.
INSTRUCTIONS
Visual Research
For this exercise, I decided to choose unity. I was inspired by puzzle pieces.
Figure 3.1 Unity Inspiration 1
Firstly, I started with creating nine square shapes.
Figure 3.2 Unity Progress 1
Then I added some circle to create the puzzle pieces.
But then, I decided to create another design which was inspired by this picture.
I did 2 design with different colors. This design is actually telling a story about how the animal on the planet unite together under the tree. there is a rabbit, a squirrel, a fox, a bear and a bunch of butterflies. And I make it at night time so I can create like a sky full of stars.


Figure 3.6 Unity Second Designs
Then, I look up for another inspiration around the kitchen.
But then, I decided to create another design which was inspired by this picture.
I did 2 design with different colors. This design is actually telling a story about how the animal on the planet unite together under the tree. there is a rabbit, a squirrel, a fox, a bear and a bunch of butterflies. And I make it at night time so I can create like a sky full of stars.


Figure 3.6 Unity Second Designs
I could not decide which one to use at first but then I was
attracted to the right one because the background colour fits better
than the left one. For the next design, I chose pictorial symbol. I
was thinking of creating a kitchen stuff. I was inspired by this
picture.
Figure 3.7 Symbol Inspiration 1
Then, I look up for another inspiration around the kitchen.
Then I looked up on the internet and I suddenly got an idea to make a balance with an object in it.
This is my first trial on designing the symbol. Basically, it is about how the differences between the rich and the poor are treated upon the law. Poor people tend to get tougher punishments where rich people can lighten their sentences because they have money.
I still not sure about my design so I did some changes on my design.

Figure 3.12 Symbol Second Design
I changed the background color by adding gradient. I also change the top of the balance into a gold ball and I changed the floating money into a stack of money instead.
Final Results
This is the final result for my unity design
And this is the final result for my symbol design
Symbol Final Result
FEEDBACKS
General Feedbacks : Mr. Charles recommended us to make jump links to make it easier when someone is looking at our blog.
REFLECTIONS
Experience :
I feel better on exercise 3 weeks, it felt more relaxing for me. Mr. Charles is very kind, he gave us some time to finish our work that is going on. He gave us some feedbacks and he gave us some explanation as well. It was very helpful.
Observation :
I observed that there are some similar design principle but they are different so we need to be careful on differentiating them. I also observed that I can work better when I am calm and it is because I feel like I have more time and the space that has been given to me.
Findings :
I find that we can add other design principle to our own design and I find that I can design things even better when I do the sketches first and do some experiments.







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