Major Project - Project Progression
23.04.2024 - 09.08.2024 ( Week 1 - Week 16 )
Michelle Angeline Gunawan / 0349760 / Bachelor of Design in Creative
Media
Major Project
Project Progression
INSTRUCTIONS
PROGRESSION
Week 1
In Week 1, our batch gathered in the classroom for a briefing on our
major project. Our lecturer, Mr. Asrizal, explained the project's
scope and objectives. He also told us that we could work in groups
for our final project.
Mr. Asrizal outlined the marking criteria and showed us examples
from previous batches. These examples helped us understand what was
expected and inspired us as we started our own projects. He
mentioned that we need to prepare our ideation and consult with him
next week.
After the briefing, I decided to group up with Esther and Luisa. We
brainstormed and settled on the idea of developing a kids-tracking
app. We poured our ideas into a MIRO Board and began looking for
references to guide our development.
Figure 1.0 Initial Ideation
Figure 1.1 Initial Ideation
Figure 1.2 Initial Ideation
Figure 1.0 Initial Ideation
Figure 1.1 Initial Ideation
Figure 1.2 Initial Ideation
Week 2
In Week 2, we consulted with Mr. Asrizal about our kids tracking app idea. Unfortunately, he didn't support the concept, as he felt that developing an app was too mainstream for a UI/UX project. Instead, he encouraged us to consider creating something more innovative.
In Week 2, we consulted with Mr. Asrizal about our kids tracking app idea. Unfortunately, he didn't support the concept, as he felt that developing an app was too mainstream for a UI/UX project. Instead, he encouraged us to consider creating something more innovative.
Mr. Asrizal suggested exploring other types of projects and
mentioned that some students were working on product ideas. After
our meeting, we discussed and decided to pivot to a new project
idea: creating a box for submitting trash.
Figure 1.3 Second Ideation
Figure 1.4 Second Ideation
Figure 1.3 Second Ideation
Figure 1.4 Second Ideation
Despite this new direction, Mr. Asrizal was still not satisfied with
our idea because he believed there were better competitors. As a
result, he assigned us to work under Mr. Razif as our supervisor for
the Major Project.
Week 3
Starting in Week 3, we no longer needed to consult with Mr. Asrizal.
Instead, we had a consultation with Mr. Razif, during which we
presented our Recycle App ideation. Mr. Razif suggested that we create
a Business Model Canvas to help him better understand our idea.
Figure 1.5 Second Ideation - Recycle App (Business Model Canvas)
Figure 1.5 Second Ideation - Recycle App (Business Model Canvas)
Over the next two days, we each developed our ideas and documented
them on a MIRO Board in the form of a Business Model Canvas. My idea
was to create an app for managing events in one place.
Figure 1.6 My Ideation - Event Management App (Business Model Canvas)
Figure 1.6 My Ideation - Event Management App (Business Model Canvas)
During our follow-up consultation, we each presented our ideas. Mr.
Razif acknowledged that all three ideas were good and left the
decision up to us. After discussing our options, we agreed to combine
Luisa and Esther's ideas, taking into account which concept had easier
3D assets for our AR feature.
Week 4
Figure 1.7 "Accio" Logo Attempt
In Week 4, we divided the parts of our project to work on
individually. Luisa took charge of the branding, Esther focused on the
AR feature, and I worked on the low-fidelity prototype of the app. I
initiated the creation of a Figma file so we could collaborate
effectively on our projects.
We spent quite some time deciding on a brand name. Our first choice
was "Accio," inspired by Harry Potter. We also gathered some
references from Pinterest to decide on the aesthetic we wanted for our
project. Here is the logo design attempt done by Luisa:
Figure 1.7 "Accio" Logo Attempt
Then Esther helped create the timeline
Figure 1.8 Timeline
Figure 1.8 Timeline
Additionally, I created a form for survey questions to gather user
insights. Later in the week, we created a presentation, dividing the
work among ourselves, and presented it to Mr. Razif during our
weekly consultation.
Week 5 - Week 6
In Week 5, we amended the survey questions before sharing them.
Although we initially settled on "Omorphile," we were still unsure
about the name. We decided to find another name and wanted something
with "Dazzle" in it. After some deliberation, we finally landed on
"BerDazzle."
With our brand name finalized, we began working on the branding,
low-fidelity prototype, and AR feature in earnest.
Week 7 - Week 8
During Weeks 7 and 8, I helped summarize our survey results and included them in our presentation. Esther then assisted by fixing some of the grammar. I began by looking for references for the app
Figure 1.9 App References
Figure 1.10 App References
And subsequently started designing some of the pages for our
website.
Figure 1.11 Low Fidelity Prototype
Figure 1.12 Low Fidelity Prototype
Figure 1.13 Low Fidelity Prototype
During Weeks 7 and 8, I helped summarize our survey results and included them in our presentation. Esther then assisted by fixing some of the grammar. I began by looking for references for the app
Figure 1.9 App References
Figure 1.10 App References
Figure 1.11 Low Fidelity Prototype
Figure 1.12 Low Fidelity Prototype
Week 9 - Week 12
Figure 1.14 High Fidelity Prototype
Figure 1.15 High Fidelity Prototype
Figure 1.16 High Fidelity Prototype
Figure 1.17 High Fidelity Prototype
During Weeks 9 to 12, I focused on designing the high-fidelity
prototype after receiving feedback from Mr. Razif. Here are the
initial designs for our high-fidelity prototype that I created:
Figure 1.14 High Fidelity Prototype
Figure 1.15 High Fidelity Prototype
Figure 1.16 High Fidelity Prototype
In Week 12, we had a presentation scheduled. I helped prepare the
presentation while the others focused on finishing their parts. Here
is our presentation for Week 12, during which we received some
feedback from the lecturers.
Week 13 - Week 14
During Weeks 13 to 14, Luisa suggested that we might need to do some rebranding. After discussing it, we agreed that Luisa would amend the current branding. She developed a new logo and a fresh art direction for our brand.
Figure 1.18 Old Logo Design
Figure 1.19 New Logo Design
Meanwhile, I focused on finishing other pages of the application.
During Weeks 13 to 14, Luisa suggested that we might need to do some rebranding. After discussing it, we agreed that Luisa would amend the current branding. She developed a new logo and a fresh art direction for our brand.
Figure 1.18 Old Logo Design
I also helped create the invoice design to be put on the application
Figure 1.20 Invoice Design
Figure 1.23 Key Visual (Presentation Board)
Figure 1.24 Key Visual (Booklet)
Figure 1.20 Invoice Design
I also worked on the Instagram design during this time. Most of the
design was not organized or planned yet; I created templates so we
would have them ready for future content.
Figure 1.21 Instagram Post Design
And here's my references
Figure 1.22 Instagram Design References
Figure 1.21 Instagram Post Design
And here's my references
Figure 1.22 Instagram Design References
We also needed to work on the key visual for our final year showcase.
The key visual would be used on the presentation board and the
booklet. Luisa and I collaborated to finish the key visual while
Esther focused on the website design. Here is the design we prepared.
Figure 1.23 Key Visual (Presentation Board)
Week 15 - Week 16
During Weeks 15 and 16, I designed our thank you card and the keychain background design for the packaging.
Figure 1.25 Thank you card design
Figure 1.26 Keychain background design
I also helped Luisa by tracing her sketch for the postcard and sticker
using Adobe Illustrator. Once I finished tracing, I handed the file
over to Luisa, who added more color and details. Afterward, I compiled
all of the designs into one AI file to prepare them for printing.Additionally, with the new branding and art direction, I helped design a new layout for the website.
Figure 1.27 Website Design (Before, Done by Esther)
Final Outcome
Our final presentation:
Our Promotional Video:
Additionally, these are the list of merchandise from Indonesia, including:
Our final presentation:
Our Promotional Video:
Here is the list of the merchandise we created:
-
Postcard
Winter Edition
Autumn Edition
Spring Edition
Summer Edition
-
Sticker sheets
Version 1
Version 2
-
Die-cut stickers
-
Mystery box
-
Keychain & Phone strap charm
Additionally, these are the list of merchandise from Indonesia, including:
- Pillow
- Plushie keychain
- Phone strap
-
Totebag
-
T-shirt
Instagram:
Exhibition and Booth Images:
Berdazzle Team
Berdazzle Team
Booth
Booth
The whole batch
Picture with booth mate
Picture with booth mate
Picture with fellow Indonesian
REFLECTION
Berdazzle Team
Berdazzle Team
Booth
Booth
The whole batch
Picture with booth mate
Picture with booth mate
REFLECTION
So far, the major project has been one of the modules I’ve most looked forward to because it marks the culmination of my studies. For our batch, we were allowed to work in groups, and my team and I decided to collaborate, especially since we are also roommates, which we thought would make it easier to work together. However, expectations and reality don’t always align. We faced many challenges during the process, with communication being the most significant issue. I felt that we didn’t communicate effectively with each other towards the end of the project, leading to misunderstandings that we had to straighten out. I learned that no matter what happens in our friendships or during the project, we must maintain professionalism. Personal matters need to be set aside. This lesson doesn’t only apply to our team but also to other groups based on my observations.
I am grateful for the many things I’ve learned throughout this major project. We’ve had many fun and interesting experiences together, from the silly process of brainstorming name ideas to creating the mascot. The climax of this project was the exhibition and its preparations. I helped my team prepare packaging for the merchandise and printed extra items, which I found to be a very interesting experience. We decorated the booth and figured out how to display the Beauchi pillow (our mascot). The arrival of some of our loved ones, such as our parents and friends, was incredibly valuable, and I felt very supported. The Final Year Exhibition is something I’ll never forget.
I also want to thank my teammates for the hard work we’ve gone through together. I would like to express my gratitude to our supervisor, Mr. Razif, who always gave us crucial feedback that helped us improve. Thanks also to Mr. Asrizal as the main lecturer for this major project module. Finally, I want to thank my parents and fellow classmates.
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